AIRBNB
Putting small town Australia back on the map, one pub at a time.
We were involved with the design of this campaign.
Idea - Find your not so local: Airbnb went out and renovated 5 countryside pubs and showcased them to the rest of Australia. Australians refer to their go-to pub as ‘their local’. The pubs are usually close to home, and the people are regular patrons - two things that can’t be said of our country pubs. So we riff on the language commonly used to show how journeying to a pub you’ve never been before is an experience not to be missed.
PRINT ADS | VIDEO | PRINT AND DIGITAL OOH | SOCIAL CONTENT
ooh
We created OOH print and digital ads for the campaign, with ads for each pub displayed in the city closest to them. We made sure design was simple with focus on the people and the community.
ART DIRECTION | ARTWORK
PRINT AD
ART DIRECTION | ARTWORK
Videos
ART DIRECTION | MOODBOARDS
social content
Social posts and stories were geo targeted and were shown to people that were in cities closest to the countryside pub. People were the center of story telling and this can be seen across all assets including Social.
ART DIRECTION | INSTAGRAM | FACEBOOK | LINKED IN
