MAISON 21G
Maison21G is bringing a revolution in the perfume industry. Its unique concept of customizing scents for every individual, sets it apart from every other luxury perfume brand. An Ai app helps one choose 2 scents from 35 scents and simplifies the process.
Crafted the brand identity, setting the tone and mood while ensuring consistency across all platforms—from retail and social media to paid ads, EDM, Instagram, and YouTube. We also designed packaging that’s both luxurious and cohesive with the brand’s visual language. The e-commerce website focuses on intuitive UI/UX and high-quality product photography to create a seamless online experience
BRANDING | WEB DESIGN | GRAPHIC DESIGN | PACKAGING | ART DIRECTION
branding
DESIGN | DESIGN STRATEGY | ILLUSTRATION | TYPOGRAPHY | TONE OF VOICE
Established the tone, mood and visual identity across all platforms. Carefully selected colour palettes, typography and imagery that resonated with the target audience, ensuring consistency from retail displays to social media, ads, EDMs and YouTube content. The result was a unified brand presence that strengthened Maison 21G’s connection with customers.
website design
DESIGN | UI | UX | ARCHITECTURE | DEVELOPMENT
Developed the e-commerce website with a custom perfume quiz, allowing customers to personalize their fragrance based on their unique personality, always keeping the brand guidelines in mind.
The photography and design were intentionally minimalistic, focusing on clean lines and simplicity to let the products take center stage. Soft, natural lighting in the photography highlighted the elegance of the perfume bottles, while the website’s design used ample white space, subtle typography, and a muted color palette to create a sophisticated, user-friendly experience.
Packaging
DESIGN | ARTWORKS | ILLUSTRATION
Designed minimalistic packaging aligned with brand guidelines to reflect simplicity and elegance. Using a neutral color palette, subtle typography, and high-quality materials with refined finishes, we created a tactile experience that highlights the brand’s essence. The clean, uncluttered design conveys luxury and sophistication, resonating with modern consumers.
bottle designs
DESIGN | ILLUSTRATION
There are 500+ bottle designs on the Maison 21G website. One can choose a design from the website or add their own image. The chosen design is printed on the 30ml and 100ml Perfume bottle.
Art DIRECTION
ART DIRECTION | PHOTOGRAPHY | PRODUCT PHOTOGRAPHY
We wanted to translate Personalisation and Luxury in all our creatives including photography that appeals to Maison 21G’s target audience. We do this with lighting and minimalism - this way we are consistent with the brand guidelines across the board.
