Case study

MASTER — turning collecting chaos into conviction.

A native iOS product taken end-to-end in-house: product design, a real-time market-analysis engine, AI scoring, and a swipe-first experience that makes collecting feel like a game.

Native iOSAI scoring engineReal-time market dataProduct designShipped 2026
The voyage

Four steps from noise to a shipped product.

Every SAIL engagement follows the same course. Here's what it looked like for MASTER.

01 · Direction

Find the real problem under the hype

Collectors don't lack information — they drown in it. Prices, grades, socials, influencers: everything screams. The direction we set: separate what the market actually says (conviction) from what the crowd is shouting (hype), and give collectors one honest signal.

02 · Design

Make discovery feel like play, not research

A swipe-first interface that learns taste card by card. Dense market data compressed into a single glanceable score. Collecting is a passion — the product had to feel like a game you want to open, not a spreadsheet you have to.

03 · Build

A real-time market engine behind a native iOS app

We engineered the full stack in-house: live market-data ingestion, an AI scoring engine that keeps conviction and hype as separate axes, and a native, gesture-driven iOS experience — from first wireframe to App Store build.

04 · Scale

From a discovery tool to a collector's career

The live Vault tracks each collection's value over time and turns collecting into a progression — a career with milestones. Every swipe makes the engine smarter; every session deepens the moat.

The system

Six parts, one signal.

Everything in MASTER exists to answer a collector's only real question: is this worth it?

Swipe engine

Discovery that learns your taste with every card

Conviction score

AI grounded in hard market data

Hype signal

Crowd noise measured — and kept separate

Breakout verdict

One call: what's most likely to pop next

Live Vault

Collection value tracked in real time

Collector career

Progression, milestones, momentum

Proof of what SAIL ships — not just decks.

MASTER is our own flagship: strategy, design, engineering, and AI — one team, one system, App Store-bound. Your product can take the same voyage.